Canon continues to lay out the field of security surveillance lens

Jianeng has always attached importance to the field of home digital cameras. In 2012, it has started to develop the security camera market in China to promote the diversified development of business. At that time, Canon China President xiaozexiushu said that in the next five years, Canon will vigorously develop the network surveillance camera market in China, strive to achieve 30% market share and become the leader in the "security" field.
Canon is stepping up the development of surveillance camera business. It plans to develop the world market by combining Canon's optical technology, the image management system acquired through M & A and the image processing software. In the surveillance camera market, Chinese enterprises have expanded their shipments with low-cost products, on the other hand, they are also affected by the Sino US trade war. Canon will seize the opportunity to challenge two major Surveillance Camera Companies in the world in the field of good camera business.
According to the Chinese daily news network, the image of 2 megapixel camera produced by axex network communication company in Sweden is analyzed through the "crowd counting" technology of canon. The technology can count the number of people concentrated in specific areas of the venue in an instant, which can be used to ensure the safety of the audience.
In late April, at the factory opening ceremony in Miyazaki County, Mr. Canon President Yushou Fujifu said, "although the market of digital cameras has shrunk, it still has a broad market in terms of optical industry.". The company produces a variety of lenses at Miyazaki's factory. In Japan, the cameras will be sent to Nagasaki county factories and assembled into the final product of surveillance cameras. Canon did not publicly monitor the performance of the camera business alone, but revenue from January to June 2019 increased by 10% year-on-year, and it is expected that the revenue will also increase throughout the year.
Canon started to engage in the surveillance camera business in the first half of the 2000s. Starting with the use of camera technology, the first product was launched in 2002. Around 2013, Canon established a special team to officially enter the surveillance camera market. In 2015, it announced the acquisition of axis, the world's largest surveillance camera company.
During this period, the global market for surveillance cameras has changed dramatically. Hangzhou Haikangwei digital technology and other Chinese enterprises established in 2001 have been rising rapidly. These enterprises have obtained huge demand from China, such as urban monitoring, compressed costs, and put more than twice the price difference between Japanese enterprises and global markets. The total shipments of Zhejiang Dahua Technology, the second largest surveillance camera company, are considered to account for about 40% of the world.
"It will also compete with Chinese manufacturers," said Yamada, executive director of Canon, which oversees camera business. It will not be limited to niche markets. ". This is equivalent to the "challenge book" that declares that in addition to Japan, it will also open up global markets.
Canon has been collecting "weapons" for about five years, including revenue from the Danish image management system company, masston system. Canon has excellent hardware technology, such as cameras that can be photographed in dark environment. Axis has a sales and after-sales service network to 90000 enterprises around the world. Canon combines these technologies to build a product supply system. "Cameras, image management and image analysis systems, regardless of which one, will be used," Yamada said.
Briefcam, an Israeli imaging analysis system company acquired by Canon in 2018, has a wide range of technical applications and attracted much attention. The technology can find the moving object and direction from the long-term video, and lock the target in a moment. Only the "object is human, wear red clothes" and other conditions are specified, and the target such as the person or vehicle can be locked from the surveillance camera image in an instant. Besides the police, we also hope to use it for the purpose of shop marketing.
The market is changing now. In October, the U. Huawei Technology has been listed in the list, which in principle prohibits transactions with US companies, and the purchase of software and semiconductor parts from the United States is limited.
Affected by trade frictions between China and the United States, the market share of two major Surveillance Camera Companies in North America is considered to have decreased. In terms of surveillance camera business, the government and local demand is more, and it is not uncommon to be affected by various factors at home and abroad. The enhancement of safety awareness is good for Canon.
The surveillance camera business is also a challenge for Canon. Because of different customer needs and setting environments, "we should listen to the customer's topic and customize products according to the customer's needs" (Yamada). Unlike consumer products that have always supported canon, we need to use the "market in" (market in, that is, to bring consumer demand into the organization and become a part of the production process). In order to cooperate with customer system, relevant technical personnel are also needed to train talents in research facilities near Canon headquarters.
Canon's performance is centered on existing businesses such as printers and cameras, and continues to be in a severe situation. The consolidated financial report released on October 28, 2019 shows that sales volume decreased 8.8% to 2.6398 trillion yen year on year, and operating profit decreased 49.9% to y121.9 billion year on year. Affected by the slowdown in China and Europe, Canon further lowered its performance expectations for the whole year. As the main reason for the deterioration of performance, Sino US trade friction still presents a glued state.
In this context, tianzhongri San, vice president of Canon, said that the new business grew as expected, and monitored the camera business, and obtained a wide range of demands from urban monitoring to retail through a rich product group, "it is expected that the annual revenue increase will be achieved". In order to achieve the business structure transformation goal proposed by canon, it is becoming more and more important to expand the monitoring camera business.
Canon has positioned surveillance cameras, medical devices and commercial printing as growth areas. It is planned to increase the sales of the above businesses to about 30% of the company's total sales in fy2019 (as of december2019). It is difficult to increase the current business such as digital camera and composite machine. In this context, Canon will be committed to obtaining the needs of legal persons and strengthening the offensive. Canon hopes to cultivate surveillance cameras as a countervailing force during the period when Chinese companies are affected by Sino US trade frictions. Canon will usher in a critical moment in the future.
In 2018, the global market share of Haikangwei and Zhejiang Dahua Technology was 29.9% and 11.1%, respectively, and the total shipping volume accounted for about 40% of the global.
In addition, according to the 2018 global video monitoring information service report issued by IHS Markit, a market research institution, Haikangwei ranked first in the global video monitoring equipment market, with a market share of 37.94%, ranking the first in the global market share for seven consecutive years; Dahua ranked second in Zhejiang Province, with a market share of 17.02%.
Reviewing the development of Haikangwei TV in the past 18 years, its achievements in security field are particularly dazzling: from 2011 to 2017, Haikangwei has been ranked first in the global video monitoring equipment market share for seven consecutive years; 2016-2018 ranked the top 50 global security companies for three consecutive years.
According to the financial report of Haikangwei TV, as of December 31st, 2018, 16010 R & D technicians, accounting for 46.55%, of all 34392 employees of the company; The R & D investment was 4.483 billion yuan, accounting for 8.99% of the total revenue of the enterprise; In total, 2809 patents (513 invention patents, 741 utility models, 1555 appearance patents) and 881 software copyright have been owned.
But Japanese companies are not willing to, Canon's executive director of camera monitoring business, Yamada Changjing, stressed that "competition with Chinese manufacturers will not be limited to small market". This is equivalent to announcing that Canon will open up a "challenge book" for global markets in addition to Japan.
Canon has been preparing for the past five years, including revenue from the Danish image management system company, masston system, the report said.
According to the introduction, Canon has its own hardware technology, and axis has a sales and after-sales service network to 90000 enterprises around the world. Canon intends to combine these to build a product supply system. Yamada said cameras, image management and image analysis systems, regardless of which one won praise, will be used in addition to the product.
In addition, briefcam, an Israeli imaging analysis system company acquired by Canon in 2018, has a wide range of technical applications and attracted much attention. The technology can find the moving object and direction from the long-term video, and lock the target in a moment.
In addition to measures such as M & A, Canon is also closely following the market dynamics. As trade protectionism rises, the market share of China's two major Surveillance Camera Companies in North America is believed to be declining. In addition, the U.
Canon's performance is currently centered on existing businesses such as printers and cameras, but continues to be in a critical situation, the report said. The consolidated financial report released on October 28, 2019 shows that sales volume decreased 8.8% to 2.6398 trillion yen year on year, and operating profit decreased 49.9% to y121.9 billion year on year.
In this context, tianzhongri San, vice president of Canon, said that the new business grew as expected and monitored the camera business, "it is expected that the revenue increase will be achieved throughout the year". In order to achieve the business structure transformation goal proposed by canon, it is becoming more and more important to expand the monitoring camera business.