In the first half of 2020, the sales volume of laser TV will grow 80% against the trend or usher in a new round of explosive growth

Affected by the epidemic in 2020, the retail volume of domestic color TV industry in the first half of the year was 20.89 million units, a year-on-year decrease of 9.1%, and the retail volume was 51.6 billion yuan, a year-on-year decrease of 22.2%. However, laser TV has bucked the trend and increased by 80.3%, becoming the only growing TV category in the TV industry.
In addition, according to the data of Ovi cloud, from January to July this year, the overall retail market of China's color TV market fell by 9% year on year, while in a declining trend, laser TV successfully resisted the impact of the epidemic situation and realized a counter trend growth, with a year-on-year growth of 77.5%.
The counter trend growth of laser TV has attracted more and more color TV brand layout, and won the favor of Samsung, the "big brother" in the color TV industry. In November 2020, Samsung will officially launch and sell the premiere series of laser projection TV in South Korea and North America. The price of lsp9t is 7.49 million won (about 44000 RMB), and that of lsp7t is 4.49 million won (about 26000 RMB).
It is reported that the lsp9t in Samsung's "the premiere" series laser TV mainly focuses on high-end, adopts three color laser supporting 4K hdr10 +, and the size reaches 130 inches; The brightness of the light source reaches 2800nsi lumen; Support 16bit 3D color mapping technology, achieve 106% of rec.bt.2020 gamut range, and maintain high-quality picture performance in bright environment. Lsp7t also has 2200ansi lumen brightness, supports the projection of 120 inch 4K ultra clear images and supports coverage to dci-p3 gamut.
It can be seen that, driven by the hot market of laser TV, Samsung can not sit still and begins to enter the laser TV industry. This not only reflects the manufacturer's brand recognition of laser TV, but also represents the market recognition. Why can laser TV gain market recognition and grow against the trend? This has something to do with the characteristics of laser TV.
The advantage of laser TV large screen is obvious. Large screen TV is the trend in the color TV industry. Although large screen TV is becoming cheaper and cheaper, as the panel price continues to rise in the second half of 2020, the price war of color TV is changing from price war to value war. The price of TV with 75 or 85 inches is increasing exponentially, and the price of TV with 120 or 130 inches is very expensive.
Compared with traditional TV mainstream from 32 to 75 inches, laser TV size starts from 80 inches, can reach 120, 150 inches, can bring large screen display; This size of the traditional TV price does not have the price advantage, laser TV price is very high. Therefore, in the field of super large size, laser TV is more popular with consumers.
Laser TV is more eye friendly. Laser TV is born out of the projection display system. By using the projector with laser light source and the reflective ultra short focus projection imaging technology, the picture is projected onto the professional screen to form a visual picture. Laser TV is derived from projection display, so it has eye protection function.
Xu Zuyan, academician of Chinese Academy of engineering, said: first, from the perspective of imaging principle, laser display adopts reflection imaging mode, the light received by human eyes is very soft, and there is no edge effect between pixels, which can realize full pixel lighting, effectively reduce the light intensity per unit area, and it is not easy to cause human visual fatigue when watching for a long time.
Second, the brightness of the laser TV is moderate, between 300-400 nits, which is located in the best visual perception linear area of human eyes. It is comfortable to watch, but also can show high color saturation and delicate color changes.
Laser TV brightness, color, life has made great progress. In the past, when it comes to laser TV or projection TV, people's biggest concerns about projectors were brightness and color. In the bright environment, the laser TV brightness is insufficient, the color performance is poor, and the viewing experience is very bad.
However, with the continuous breakthrough of three color laser technology in recent years, the performance of laser TV in brightness, color reduction and contrast has been very outstanding; Secondly, the life of laser light source is tens of thousands of hours, which is comparable to that of traditional LCD TV. In brightness, color, life is not inferior to the traditional TV at the same time, can do large size, eye protection, become the user's first choice.
Samsung's march into the laser TV industry will promote the rapid rise of the laser TV industry. With more and more TV brands joining the laser TV team, laser TV will usher in a big breakthrough. At present, more than 20 Chinese enterprises have joined the field of laser TV, and more than 100 enterprises in the upstream and downstream industrial chain. The industrial pattern has basically formed, and the development of laser TV will usher in a new round of explosive growth.
According to the data of zhongyikang, in the first half of 2019, the sales volume of laser TV in the Chinese market of 80 inch and above accounted for 58%, and it is expected that the annual compound growth rate of laser TV will reach 92% by 2022.
In 2020, many people call it "the first year of 8K". Only under the super large screen can the fine picture effect of 8K be reflected. However, the large-size 8K TV that can be bought on the market is out of reach for ordinary users. In addition to its large size and high price, its power consumption is also rising, which can not meet the requirements of the current energy-saving standards.
In this regard, laser TV has become the first choice of consumers with its excellent performance and cost performance. The power consumption of 8K laser TV will not increase with the improvement of resolution. A 120-150 inch super large size laser TV is likely to consume less than 200W in the future.
In addition, three color laser TV is the only product that can meet the requirements of 100% bt2020 high gamut standard. Therefore, laser TV will become the best technology carrier of 8K display.
In the future, with the addition of more chips, lenses, optical materials, screens, lasers and other enterprises, the camp of laser display will be further expanded, which will further reduce the cost of core components and enhance the activity of technological innovation. More players will make the marginal benefits of this market more obvious.