Vivo announced in December 2020 that it will become a global imaging strategic partner with Zeiss. At the same time, "vivo Zeiss Joint Imaging Laboratory" was listed in the global headquarters of vivo in Dongguan, China. Ni Xudong, senior vice president and chief marketing officer of vivo, and Maximilian foerst, President of Zeiss China, attended the event.
Vivo and Zeiss will conduct in-depth fusion and cooperation at multiple levels of mobile images. First of all, the two sides established "vivo Zeiss Joint Imaging Laboratory", organized their own technical experts to carry out joint research and development, committed to solving a series of technical bottlenecks in the field of mobile imaging, and planned to undertake some important basic research projects in the field of imaging optics. At the product level, the two sides continue to improve the experience of mobile imaging products by building the "vivo Zeiss joint imaging system". The upcoming launch of the new professional imaging flagship vivo X60 series products is the first achievement of the cooperation between vivo and Zeiss. In addition, the two sides will jointly build a long-term image project "vivo Zeiss master image", focusing on the development and individual value of the times and the great creators of the times through image works.
Based on the synergy and complementarity in business and the integration ability of vivo in the whole image industry chain, the two sides hope to take advantage of this strategic cooperation to raise the popularity of professional photography and the expressiveness of mobile phone photography to a new height. On the one hand, Zeiss precipitation's 100 years of optical technology and experience will greatly enhance the optical performance of mobile images. On the other hand, vivo has 380 million users all over the world. It has a deep understanding and extensive access to mobile phone images. At the same time, it has rich technical accumulation and experience in image algorithm and platform debugging. With the help of vivo's global platform, the cooperation between the two sides can bring the world-class professional optical technology to more ordinary consumers through mobile phones.
In the press conference, vivo officially announced the in-depth cooperation with Zeiss, the German optical giant, and the two sides will jointly carry the new generation of flagship X60 series photography system. Therefore, even if the much anticipated new flagship was not released at the press conference, the vivo X60 series is undoubtedly regarded as one of the most attractive flagship at the end of 2020. Therefore, it is not difficult to guess that the performance of vivo X60 Series in photography will be particularly excellent, which is another gift given by vivo to the players at the end of the year.
In terms of photography, the
Optical Lens jointly developed with Zeiss, a German optical giant, has extraordinary physical properties. The transmittance, distortion rate, color difference and other data are excellent. The better lens material allows more light input, lower phase field distortion, and Zeiss's exclusive t * coating can make the color expression more intense, All of these make the overall quality of the photos excellent in the first step. The classic Zeiss "small blue standard" is engraved on the lens module on the back of the fuselage, showing the charm of "De Wei Er" all the time.
It is worth mentioning that Orion 1080 chip, which will be launched in vivo X60 series, will also bring better image signal processing. The multi lens super-high resolution processing capacity can support up to 200 million pixels and 6 lenses. The image processing ISP driven by artificial intelligence integrates AI technology, making the processing capacity of taking photos and recording videos to a higher level. Therefore, it can also be said that Orion 1080 chip is the cornerstone of vivo X60's excellent photography playing method, which can bring Zeiss's optical technology and adjustment technology accumulated over the years into full play.
What's more surprising is that the cooperation between vivo and Zeiss is not just a mobile phone photography system. The two sides will also establish an imaging laboratory. Zeiss is responsible for optical lens design, algorithm optimization technology, lens production technology and so on. Vivo is deeply engaged in AI algorithm of photography system, and the two sides will jointly develop technologies related to the future development of mobile phone imaging, For example, 3D pop technology mentioned in the press conference.
From many aspects, it can be predicted that vivo X60 series will set a new milestone in the field of mobile phone photography, which obviously adds a lot of color to the mobile phone market at the end of 2020. For a long time, vivo has been working hard in the field of photography, producing many well-known classic models and bringing a variety of forward-looking technologies. It is also easy to find that vivo is always based on the needs of players' pain points and actively realizes the brand development thinking of product iterative evolution.
The development of optical lens by vivo and Zeiss is the latest example. It will not only bring better photography quality and playing methods to mobile phones, but also greatly increase the gold content of vivo brand. On the one hand, it is a well-known brand of smart phones in China, and on the other hand, it is a world-renowned optical factory with a long history in Germany. The cooperation between the two sides means that vivo will go further in the exploration of photography. In the future, it is bound to bring people more excellent products and inject inspiration into small mobile phones with endless imagination.
